I found that to be very interesting when the ad for JJ Abrams relaunch popped up on TV earlier today. It goes a long way in supporting this idea of adaptations/remakes making concerted efforts to replace the source material in cinema discourse. I'd been playing with that theory for a while, but rarely do you hear such a brazen disavowal of an original source (in this case,
Star Trek) in order attract new viewers.
Typically the filmmakers and studio make efforts to pay lip service to the "classic" nature of the original (e.g. "Rob Zombie's re-imagining of the classic horror film" or "No one's saying that
King Kong isn't a classic, this is just our homage" and so forth) so I was impressed that in order to draw in new fans (and potentially alienate the trekkie / trekker base), this film is being advertised as the "sexy", "action packed"
Star Trek that your stuffy old man wouldn't like. Because
The Wrath of Khan is soooooo 1982, guys!
Of course, from a marketing standpoint (and, from what I understand, a plot standpoint. more on that in a bit), it makes sense. With documentaries like Trekkies and frequent jokes made at the
Star Trek universe's expense (which are, to be fair, at times warranted), it can't hurt to "sex it up", so to speak.
Star Trek needs to be "cool" again is what Paramount is saying, I guess. I'm fuzzy when exactly it was ever "cool", and this is coming from a nearly life-long fan of the show(s) and movie(s). For their sake, it is just easier to forget that
Nemesis and
Enterprise ever happened and start fresh, so they are correct to market the film accordingly.
If I understand the plot correctly, this also makes sense. I'm going to wade a little bit into "spoiler" territory but most regular readers of a blog with Dr. Re-Animator on the splash logo don't strike me as
Trek fans, but tread cautiously.
The comic which leads up to the film (an olive branch extended to fans who actually want to know how
Nemesis could lead to
Star Trek) seems to involve some catastrophe that destroys Romulus and drives a simple Romulan miner crazy. That miner is the Eric Bana character (or, since even I didn't reconize him, the bald dude with the tatoos that screams "Fire Everything!"), who somehow goes back in time in order to undo that massive disaster. Or just kill Spock, who tried to save Romulus and failed. I didn't actually read the comic so I don't know.
Anyway, that's why Leonard Nimoy appears as "Old Spock" in the movie, because the evil bald miner dude changes history and basically creates a "tangent" universe, ala
Donnie Darko or
Back to the Future Part 2, minus the falling engines and hoverbikes. That way, JJ Abrams is free to change histories of characters or where ships came from or how Kirk took over the Enterprise etc etc. This way, old school Trek fans can still have
their Star Trek and the "new", "hip" crowd can enjoy the "Not Your Father's"
Star Trek. Everyone wins, and Paramount gets to release all of the movies on Blu Ray in the next few weeks.
Except that yes, this open disavowal of the "old", "boring" Star Trek does mean that new fans to this movie are not necessarily encouraged to buy the original shows or films. Because, unless you want to be a lame-o Trekkie, why the hell would you care that the Enterprise wasn't built on Earth in the original series? That's totally dumb to even be bothered about, right? Duh! This isn't the OLD
Star Trek, it's the hip cool NEW
Star Trek so get over it boring old nerd dude
*.
I find it very interesting that it's necessary to replace source material, or in this case, openly disavow it in order to guarantee success of a more recent incarnation. Along the same lines, why bother watching
Friday the 13th parts 1-4 when they roll all the best parts into one remake? Pirate Channels are soooooo 20 years ago, people! The New Flesh would obviously work its way through a YouTube channel. Come on now, isn't that obvious
**?
Hell, sometimes it works. Cronenberg's remake of
The Fly does, in fact, contemporize the story in a way that makes it legible for 1980s audiences. Instead of a fear of science, we understand the story as a way to deal with the AIDS epidemic or watching a loved one fall apart (in The Fly's case, literally). John Carpenter's
The Thing is, in many ways, a more effective and creepy movie than The Thing from Another World because it taps into fears about not knowing who we are. Both of them have generally taken the place of their predecessors in film discourse. They are, without a doubt, two of the most frequently cited "successful" remakes.
I will undoubtedly return to this subject in the future, but I thought it might be interesting for readers to watch this trend in full effect as we move towards the "new"
Star Trek. Film discourse happens in ways we might not even be aware of on a conscious level, so maybe this will help you watch carefully.
* In this theoretical exchange I imagine douchebag hipsters taunting Comic Book Guy from The Simpsons.
** I'm not actually saying that's how the Videodrome remake will operate but it is the logic behind remaking these types of movies.